About Us
INTEGRATIVE BRAND STRATEGIST
Adelaida Mejia develops and integrates brands with business and marketing strategies for corporate and not-for-profit clients. Mejia is a brand specialist experienced in brand positioning and optimization.
Adelaida leads brand strategy utilizing Design Methods—an approach that requires the analysis of primary and secondary research through a concrete, qualitative, experience-based, systematic series of actions directed to deliver tangible results in the form of imperatives.
Three major directives drive her work—Collaboration, White space, and Connecting. Collaboration to develop ideas in a fuller, more complete, fashion than a single point of view permits; finding White Space by identifying areas where a handicap can become a competitive advantage; and Connecting by studying the brand landscape to identify ways in which specific audiences build relationships to a product or service, and enabling them.
“I build holistic systems that enhance audience experience. Abstaining from working in the abstract, I mine behavioral information acquired through Design Research to present explicit timely views of a problem, question or situation, and addressing them through site/audience-specific strategies.”
ABOUT BRANDING
Branding itself is, by nature, not industry specific. The most important attribute in a brand strategist is the careful study and understanding of brand culture. This understanding allows deep insights and the successful development of the strategy for a particular brand.