Upon entering the reception area at First Ascent, a climbing facility in Chicago, guests are immediately engaged with an artistic interpretation of a terrain well known to the climbing community; the Red River Gorge in Kentucky. This unique ceiling cloud combines brand personality and purpose with functionality. The cloud is created using a dense, high-quality felt, ranging in color from grays to oranges. The material offers the flexible quality to form the rugged curvatures and flowing undulations while also helping to control acoustics.