Benefit is well known for being a champion of beautiful brows everywhere. Having already established a global network of brick and mortar brow bars, the next step was to create a complete line of products that provide all of the tools needed to master the eyebrow.
Dashdot created a visual language that represents the brand's playfully luxurious attitude, and that unifies the entire range of brow products. While the line works together as a family, it was important to give each product it's own voice and attitude.
