ART-KON-TOR was founded by Karsten Meyer in 1991. The company is located in the city of Jena in the middle of the so called “Green Heart” of Germany, Thuringia. High-tech brands like Zeiss, Intershop, Analytic Jena and Jenoptic are settled here and shape the region – in common projects with Art-Kon-Tor. The agency group is specialized on the Marketing, product design and engineering processes of medical devices and life science technologies, be it a microscope or a full body scanner.
Technology to Market
It all started with the fundamental question: technology or market? What was first? Who depends on whom? Does technological innovation define the market or do market needs create new technologies?
Even after 26 years of agency history, this question is exciting like on the first day. We approach the answer project by project, yet always in a different way. Sometimes it is a rocky road, sometimes an unknown terrain, often we outpace ourselves. The constants in this fast-lane process are our three agencies united in a company group. Those agencies are focussed and specialized in brand communication, product design and change processes.
By bundling the competencies, we are able to dive deeper into the customer's product lifecycle, to translate complex issues into marketable messages, and communicate smoothly across all branches. We rely on a creative, technology-driven and ambitious team that detects and unfolds the unusual, the special and the unique in the innovations and technologies of our customers. That way we go with a flow – and make markets and technologies find each other. No matter who takes the first step.
ART-KON-TOR. The B2B agency group.