The Challenge
We were asked to create the channel branding of Sky Arte, a new channel entirely dedicated to arts. The request was to express an idea of “pervasive” art, with a graphic solution able to convey the message that art can be everywhere. The client requested a strong link with Italy and a really simple, direct and eclectic language.
The Solution
We’ve decided to use very iconic spots of italian cities of art, using energy made by fluid and ever changing graphic elements to wrap the scene by playing with shapes.
In that way, graphic elements met all the requests and at the same time, reflected the pervasiveness and eclecticism of the channel while representing the italian concept of art.
client: Sky Italy
production and creativity supervision: Angelsign Studio
direction: 2veinte
year: 2012
VIDEO IDENT: http://angelsignstudio.com/showcase/channel-branding/skyarte
