Our team produced market research, brand analysis, brand development and creative strategies that gave MusclePharm the image and message it needed to become a global phenomenon. After a brand refacing effort, MusclePharm went on to win several industry awards – including ‘Brand of The Year’,‘Packaging of The Year’ and ‘Sportswear Line of The Year’. This facelift allowed MusclePharm to gain marketshare, develop differentiation and brand loyalty, and ultimately positioned them to grow their company to staggering new levels.
We also fully branded and positioned their new FitMiss, Arnold Schwarzenegger Series and still function to develop new products and new product designs, advertising strategies, investment presentations and campaign strategies.