Alternatives

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Brand Development, Style Guide, and Retail Store Interiors

Client: Fat Witch Bakery

Fat Witch Bakery, located in the Chelsea market in Manhattan is famous for their deliciously decadent square brownies better known as “Witches”. Alternatives created brand graphics, patterns, bewitching copy and spooktacular product inspirations to bring the fun and delicious personality of Fat Witch to life beyond the bakery.

• Fat Witch retail store interiors

• Fat Witch brand graphics for use on products, promotions and brand extensions

• Big witch and witch baby shipper display

• Fat Witch t-shirt and canvas bag graphics


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brand graphics branding Display interiors Point of Sale Store Design style guide


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