APE is a ratchet tie down which was designed and developed for the hardware Australian company South Earl.
The main goal for this project was to set a new design that will increase the overall perception of value.
The design pays special attention to details such as covers made of ABS to hide the screws; an injected aluminum structure; release button made of POM and micro rubber injection technology for applying the logo on the hand grip handle.
The stylish for this hardware product comes from the sport accessories and high technologies products; design and engineering plays always together the same role.
