For the Nike Flyknit Lunar1+ Product Launch in Mexico, AGENT designed a Product Trial Experience Booth in collaboration with agency LENOM PB, who coordinated production.
The booth was presented at the Nosotras Corremos Nike 10K Women Race on March 10th, 2013 in Mexico City, where the shoe was introduced to the market.
As a fully immersive experience, women had the chance to try the shoes on a treadmill while screens showed videos with the product attributes.
Following the brand vision and product image, the booth design was infused with the knit & rope themes. The Flyknit shoes are tightly suspended in the air with ropes to showcase their lightness and iconic design, at eye level.
