Recognizing an opportunity to expand services and increase non-hospital laboratory revenue, Anne Arundel Medical Center (AAMC) needed a distinct organizational identity that separated their diagnostic lab from the hospital and shared the Medical Center's core values. Equally important, an independent medical testing lab would lead to increased market share and higher profits.
“Aespire recommended choices but never dictated them. They were completely transparent with the rationale for the choices they offered and they listened to our input and used it to set the next course of direction. Not only did they help create our identity; they educated us about the process so that we would make better decisions.”
— Suzanne Leshinskie, Laboratory Director
