Cervical cancer is a major cause of female mortality, especially in the developing world despite it being treatable if diagnosed early. This is because accurate screening is not universally available. The gold standard for screening is by using an optical device called a colposcope. The Gynocular is a new type of colposcope which replaces conventional types at a fraction of the size and cost. This makes it feasible in every situation around the world where accurate screening is required. SuperUltra delivered the end-to-end development of the Gynocular from the technology selection and market understanding to full optical, mechanical and electronic design.