About Us
Since 1972, Perception Research Services has specialized in research to help marketers break through clutter, connect with shoppers and win at retail. PRS pioneered the use of eye-tracking technology in packaging and shopper research. The company remains a thought leader and innovator in its field through new services and technologies such as virtual shopping, bio-sensory measurement and PRS Mobile Eye-Tracking. Our services help marketers deepen their shopper understanding and develop more effective packaging, category management and in-store marketing efforts.
Affiliations
- Amercian Marketing Association
- ESOMAR
- Path to Purchase Institute