The Mobil Workmate was developed as result of an unmet consumer need. The ability to cater to the mobile worker who needs an “office on the go”. This was a completely new product category in mobole office organization space, which had a small introduction, but has had huge impact.
The “Mobil IT” brand was developed around the success of the mobile workmate, which focused on the “mobile warrior”. A tech-savvy group of business professionals who spend a lot of time traveling. Products included in the line: Laptop sleeves, messenger bags, briefcases, laptop bags, backpacks, wheeled luggage, pilot cases, flash drives, hard drives, external battery power supplies, speakers, USB hubs, cable management, and related tech devices
