Seek Thermal, aspiring to transform the B2B market with a pioneering thermal camera concept, collaborated with Speck Design to ensure their innovation hit the mark. Initial in-depth research targeted at law enforcement and construction professionals revealed critical insights. Building upon these findings, Speck iteratively sculpted a design that balanced functionality, durability, and user-centricity. Real-world prototype testing further refined the product. The outcome? A market-responsive thermal camera, meticulously tailored to its users, marking Seek Thermal's triumphant debut in the B2B space, all thanks to a deep-rooted user-focused approach and strategic market planning.