Cheezo Group Limited

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YSL Beauté HK Cushion Campaign Site

Client: Yves Saint Laurent Beauté

The Yves Saint Laurent history of fragrances is punctuated by successes. Ever since the 1964 creation of « Y », more than 50 years ago, YSL Beauté has produced true olfactory sociological markers. A societal dimension perfectly illustrated by the image of Monsieur Yves Saint Laurent posing nude for the launch of his first men's fragrance, Pour Homme, in 1971. Today, many fragrances of the brand have become must-have references both for men, with L'Homme, La Nuit de l'Homme and women, with Opium, Black Opium, Manifesto and Paris.


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