Tapeclip is the world’s smallest tape dispenser which is ideal for home, office & heavy industrial use. It is sleeker, greener, quicker, easier, cheaper, and patented. The aim was to create a design classic to rival, in simplicity and utility, the paperclip or scissors. Where other dispensers are large and unwieldy because they need to hold the tape, TapeClip simply clips onto the tape, ensuring minimal weight and hassle.
To address different sizes and target audiences for the tape, we developed multiple packaging options like blister packs stand, tabletop displays, sidekicks and box packaging as well as triangular packaging. As this was a new invention, we had to communicate the process of how to insert the clip onto the tape. This took prime importance on the package and to minimise the SKUs as packaging options, we came up with some interesting ways to manage different thicknesses and lengths of tapes in limited packages.
