Rubber Cheese

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Click Dental

Client: Waymade Healthcare PLC

Rubber Cheese were awarded the contract to launch the new dental division of WayMade Pharmaceuticals, one of the largest prescription license holders in the UK, after a 4 way pitch process. They were entering the competitive dental supplies market and required an eCommerce solution that will be a fundamental part of the sales channel for their latest brand.

This project had one clear objective: Establish the new division as a market leader in the Dental Supply sector.

Rubber Cheese ensured the site design was clear, crisp and easily navigable by the end user. Images used in the sales channel were supported by functionality that makes the buying process quick and easy. Product information is displayed along with product images throughout the sales chain so the customer does not lose interest in the product. Every part of the buying process was designed with the end user in mind to ensure a easier purchasing process.
A significant aspect of the planning and design phase of this web development was to translate the information architecture into a usable navigation system, ensuring the process of finding products and buying them is pain free and time efficient for the customer. Paul Wright worked with the client and development team to translate this through to the design.

Not only were Rubber Cheese contracted as the Creative Partner for the new website design but for the entire creative role, from Brand Creation to 300 page Product Catalogue Design. Items included: Company Name, Visual Identity, Stationery & Marketing Materials, E-commerce Website Design & Build, Advertising Campaign, Monthly Mini Product Catalogue, 300 Page Product Catalogue.

Again following our documented design process, Paul Wright carried out all of the initial wire framing and consultation with the client. The brand creation and site design was created by Paul with Kelly Molson working in a production role designing the Advertising Campaign and Catalogue. Rachael Hudson worked in a

Team Members

Paul Wright, Kelly Molson, Rachael Hudson


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