Observing students interacting with their backpacks is a lesson in the daily brutality some products face. Tossed, dropped, riffled through, stuffed, you name it, backpacks see it all. The requirements of durability and accessibility are understatements. Moms simply want a bag that can last 1 year, that’s all, just hang on for 1 year, please! Students want something that keeps them organized and they can take stuff in and out quickly. Oh, and they must look cool when sported by middle school to high school students.