Pushstart Creative

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Broan-NuTone | Fanning the Smart Home Revolution

Client: Broan-NuTone

As the industry leader in residential ventilation, Broan partnered with Pushstart to bring their products into the world of smart homes. Allied with their internal design, engineering, and marketing teams, Pushstart helped Broan design a wide range of bathroom ventilation products equipped with cutting-edge technologies, from app-controlled LEDs to bluetooth-connected speakers.

Increasing demand. As smart home device demand has grown, Broan has focused on integrating technology in a useful and intuitive manner. Broan has challenged Pushstart to inject connectivity and other technologies into ventilation products to satisfy and delight residential consumers in ways that may not be top-of-mind.

Purposeful innovation. Consumers in the ventilation market expect quality and consistency more than innovation. Our proprietary blend of product visualization and prototyping has helped Broan create cutting-edge ventilation products, and supported the Broan team in finding thoughtful ways to add smart — and often surprising — value.

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