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L’Oréal Clarisonic

Client: Clarisonic

Clarisonic produces a line of clinically proven, professional-grade skin care products. Most notable are their oscillating cleansing brushes. They pioneered the sonic cleansing technology that is now ubiquitous in the health and wellness industry. The silhouette of the original Clarisonic was a classic, curvy hourglass figure. Our successful collaboration resulted in a sleeker structure, what we describe as a young ballerina.

The slender, elegant profile aligns the brand with an updated modern aesthetic. As the most premium product in the market, we shepherded the use of an In Mold Label (IML) and cosmetic stamped metal parts for the first time in the company’s history. These elements are now signature to Clarisonic products.

Clarisonic devices are consumer products that are designed for the professional esthetician and produced to a professional grade. The makers of Clarisonic are scientists first and foremost. Not only are they the industry leader, they invented the industry. And we’re proud to say that for the last six years, every product from Clarisonic has been designed by Tactile.

The latest devices in the line of facial cleansing brushes—the FIT series—represent the most radical shift in Clarisonic’s history. Intended to be easily portable for travel, Tactile helped Clarisonic design the Alpha FIT device. The design is a marked departure from the classic hourglass shape of previous Clarisonic brushes, taking the brand into bold new territory. As designers, we are tasked with ensuring the appearance of new products contributes toward the superior quality for which our client is recognized.


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branding CMF Industrial Design


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