About Us

Industrial & Graphic Design services focused in strategic product development.

Howell Cornell is an independent product design consultant focused, non-exclusively, within the building and consumer products industries. Over his 30+ year career, Mr. Cornell held several executive/senior level roles conceiving and leading strategic product and business develop initiatives in firms with annual revenues of $200-400 million. He is a skilled innovator and problem solver and has design, utility and process patents to his name. Mr. Cornell was responsible for the development of the first hurricane resistant window and door system to be awarded certification by the South Florida Building Code post-hurricane Andrew. He was also responsible for the establishment of a state of the art window & door manufacturing joint venture in China in 2000. He excels a competitive product analysis to discover opportunities for consumer-friendly product improvement and value-added differentiation to manufacturers and marketers at low cost. More recently, he has successfully provided product development consulting for US manufacturers wishing to gain market share through the big box retailers through the displacement of incumbent suppliers by providing superior product feature/value propositions. Mr. Cornell has a Bachelor’s Degree in Industrial Design from Auburn University and is a former full member of IDSA.

Areas of Expertise:
Product & System Design
Strategic Planning
Corporate Identity
Graphic Design
Industrial Design
Fenestration Design
Exhibit/Trade Show Design
Brand Development
Product Lifecycle Management
Market Research

Models & Prototypes
2d/3d CAD
3d Solid Modeling
Catalogs & Promotional Literature
Business Presentations



DAThis firm is an adopter of the Designers Accord



  • Industrial Design
  • Design Management
  • Graphic Design

Typical Project Budget

$10,000 - $25,000

Location 1

3805 Elder Field Lane
Cumming, GA 30040-0432
United States


Howell N Cornell
phone: 724-612-3111
Website: 73ten.com hcornell@73ten.com

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