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Smartwool Packaging System

Client: Smartwool

Armed with the research findings, Capsule was charged with designing a new packaging structure and improving the navigation and product visibility at shelf while creating a visually compelling design. This new design would be consistently applied to an expanding product line and possible new categories.

Team Members

Brian Adducci, Greg Brose, Dave Buchanan, Aaron Keller


3D info graphic outdoor Packaging (Capsule) Packaging design retail socks structure

Design Directory


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