Lifestyledesign (LSD) is a fashion forward design studio that delivers intense newness to the market. We are located in Santa Barbara, California in between Los Angeles and San Francisco. We develop strategies, products and experiences for brands looking to reshape industries and connect with customers culturally and emotionally. We have been around since 2002 and our 20 person creative team delivers culturally relevant and emotionally resonant solutions for leading brands in the lifestyle, consumer electronics, outdoor, sport, wearable technology and IOT spaces. We are tightly integrated as design partners for many leading brands, including: Harman International, Plantronics, Altec Lansing, HP, Bushnell, Coleman, Pelican, Tylt, Jaybird, Klipsch, 100%, Costa, Bolle, House of Marley, Bern, Reef, Deckers Outdoor, Teva, Huawei, Lowepro, Nike, Patagonia, Rip Curl, Salt, Under Armor, Arbor and many others.