HiveMind Marketing is more than a traditional digital marketing firm. Instead of being focused on generating web traffic, we’re focused on generating, nurturing, and developing leads. Instead of blasting sales messages at people, we’re dedicated to creating programs that engage customers and prospects to increase awareness, credibility, value, demand and revenue.
We believe that marketing cannot be approached in the same way it was even 5 years ago. In today’s changing digital universe, traditional media have been eclipsed by digital channels of interactive engagement. Internet channels, communities, and content are driving purchase decisions. And business and financial decision-makers are demanding stronger marketing metrics that demonstrate a good return on investment.
HiveMind Marketing specializes in developing new, cost-effective marketing methods and models reach out to your “hive mind” audiences at critical points in their decision-making process, inviting them to define the types of marketing they receive.
This engagement marketing approach — in contrast to traditional brand and direct marketing strategies — allows your customers and prospects to shape the company’s marketing, setting you up for greater success. People choose what messaging they will receive, and in what channels, from the moment they sign up for an email program, or read a product review and request more information.
Each touchpoint is calculated to gain the attention of your audience before they raise their hand. Arouse their interest before they know who you are. Create a demand for your product or service before one is perceived. It’s a strategy for creating marketing that listens as often as it speaks, that understands individuals not just audiences, and that prefers anticipation over interruption.