Chesneys, a high-end stove manufacturer which thrives on its reputation for beautiful design and superior heat technology, appointed IDC to assist in the development of a new range of barbecue and outdoor heating products to take Chesneys into a new market.
Called HEAT, the new Barbecues/Outdoor Heaters were designed to create a new niche market for luxury barbecues which provide dual functionality by also serving as outdoor heaters.
With an emphasis on styling and shape, IDC’s team came up with several concepts which defined the contemporary image that Chesneys products are associated with. The products all took their cues from Chesneys stoves, with a broad ‘clear view’ glass window to the front of the barbecue/outdoor heaters showing the beauty of the flames, and a solid steel lid over the grill at the top of the product. Four different models were developed, with all taking a sleek, modern aesthetic form.
