Working closely with Taur’s engineering and marketing teams, our role was to turn Taur’s functional prototype (two wheels, some welded pipes, a motor and a bunch of battery cells) into a sophisticated and elegant design that reflects confidence and robustness throughout the product.
Taking into account that time is a really important factor for small start-ups like Taur, we considered functionality and manufacturing constraints from the beginning and followed a lean design approach so the engineering team could have a smooth and effortless transition into the manufacturing stage. This was achieved through a number of fast and intense sprints, making good use of our sketching, 3D modelling and visualisation skills.
The result of this collaboration is a unique electric scooter that feels more stable and comfortable than any other, providing a game-changing riding experience that sets it apart from other electric scooters currently on the market, and a characteristic aesthetic that makes it immediately recognisable from a distance.
The compact form factor adds to the carefully considered folding mechanism to ensure maximum portability and sets the Taur scooter to transform the commuter experience.