LMS Design, Inc.

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Johnson & Johnson Aveeno

Johnson & Johnson Aveeno

LMS Design created the brand graphics and structures for the restaged Johnson & Johnson Aveeno Bath & Body Care line.

The line of twelve sku's includes moisturizers, body washes and bath treatments, in both fragrance and fragrance free formulas, and successfully integrated the strong brand equity and heritage associated with the Aveeno brand name into the product packaging.

New ergonomically designed, proprietary bottle structures feature attractive, lightly color-coded transparent caps and coordinating graphics to differentiate the products by usage.

The fresh, new graphic look also visually communicates, and reinforces, the brand's natural positioning through it's oatmeal-based ingredients.



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