Design Forum

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Mazda partnered with Design Forum to make their new retail facilities fast, fun and cool, while reinvigorating the dealership experience. The showroom looks like a hip garage, balancing fashionable furnishings with industrial finishes. Technology contributes to the atmosphere in the café area where shoppers can design their own car online, drive the RX-8 on a video game, or view footage of the brand’s racing success on plasma screens.

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