"customer insight for strategy and design"
Whether you need ideas or have ideas, our unique team can help you tap into your customers' unmet needs, perceptions, behaviors, attitudes, and emotions. Learn to innovate with your customers and for them.
Breakthrough concepts come from great insight and creative people. Our experience modeling techniques give you clear, concise direction to inspire your creative thinking. Our "situated innovation" workshops give you new ways to think about solutions for your customers.
We combine psychology, sociology, anthropology, human-factors, and design to help you design for your customers. Our wide range of industry experience includes retail, apparel, consumer package good, consumer product, brand, and interaction design programs.