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Westminster Bakers Co.

Client: Westminster Bakers Co.

Capturing New England Heritage

It is not often that you get to work on a brand with over 185 years of history. To move the brand from foodservice to retail, Westminster Cracker Company had to find and express the right brand meaning. Over the last four years, we have worked with the company to extend the design to over 70 packages and numerous other brand extensions – trade show booths, catalogues, merchandisers, mailers, etc.


GD USA American Package Design Award 2012


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