// brand refresh
// print collateral
Juniper Ridge products reconnect people with the experience of truly being in nature. Their business is to go to the mountains, harvest wild plants and distill natural fragrances to own and enjoy anywhere. A distinct departure from the market's status quo of artificial, lab-produced scents, Juniper Ridge reclaims pre-industrial perfumer techniques to create seasonal, limited editions of harvested plants from real places backpackers love. They even accomplish this while being conservationists. But their previous branding wasn't telling this authentic story — and it wasn't engaging their savvy consumers.
The comprehensive new look and feel CDA has created for Juniper Ridge walks a delicate balance between humble and organic, sophisticated and timeless. Miniature brown glass bottles give more the sense of an elixir made with whiskey stills and copper pipes rather than a perfumery. Retro rounded bottles evoke the nostalgia of camping as a kid. Refined typography with customized red-stamping denote a one-of-a-kind harvesting locale and season.
"It is an honor to work with the creative masters at CDA… and a pleasure to watch as they routinely and steadfastly respond to our rough ideas with polished, fully-realized design. Always up for a challenge, the team at CDA tirelessly represents the core of our branding story. Their work never overpowers the identity — it transcends and elevates it. That is what CDA is so great at: design so good, you forget you are looking at design at all."
-- Obi Kaufmann, Art Director, Juniper Ridge