Design Directives LLC


About Us

Susie Hersker, ASID, award winning designer and owner of Design Directives, has been creating interiors in the greater Phoenix area for over 30 years. Ms. Hersker has a Bachelor of Fine Arts degree in Interior Design from Arizona State University and has been a professional member of the American Society of Interior Designers since 1981. She has served on numerous committees and the board of directors for the Arizona North chapter of ASID. Ms. Hersker is also part owner and member of the highly acclaimed design firm, Interior Studio Group, LLC.

Ms. Hersker specializes in high-end residential interior design. She offers a full range of services including space planning, materials, specifications, colorization, furniture selection and placement, custom furniture designs, and art consultation.

Regardless of style, from contemporary to traditional to southwest, comfort and personalization are high on her list of priorities. Each project is unique and reflects the personal taste, style and requirements of the client.

Susie feels that her most important job as a designer is to listen carefully to each individual client’s expressed desires, and to interpret their dreams and make their home a reflection of their personality and lifestyle. Ms. Hersker works hard with each client to harmonize the architecture, colors and textures with the setting and location of the home.

In addition to working in Arizona, Susie has worked on homes across the country from Chicago to San Francisco, from Santa Barbara to Vail, from Minneapolis to Santa Fe. “The greatest compliment I can receive is to be engaged to create a second, third or fourth home for the same client”. Susie’s favorite part of the job is getting to know some fascinating and very special people-her clients.


  • Star Houzzer Houzz 2013
  • 5 Star Houzzer Houzz 2015
  • Best of Houzz 2015 Design Houzz 2015
  • Best of Houzz 2015 Service Houzz 2015


  • ASID



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