Idea Couture Inc is a global strategic innovation, consumer insights and experience design firm with offices in San Francisco, Toronto, London, Dubai, Shanghai and Mexico City. It is where d-school meets b-school. The company brings together multidisciplinary thinkers to fill a void in the marketplace between strategic consultants, industrial designers and media lab.
IC engages in innovation programs and leverage design thinking, ethnographic research and rapid prototpying to create new products/service/business model ideas that link to economic value creation. Driven by an unnatural obsession for understanding customer unmet needs and emerging user behavior, our multidisciplinary innovation process uncovers valuable consumer insights and inspires innovative, humanizing solutions.