The design challenge was to redesign our client’s first generation laser device into a truly approachable consumer beauty device that was more ergonomic and usable than the previous generation, while adding several new features and making it battery powered. The company wanted us to strike a balance between the product's clinical medical pedigree and the more luxurious world of feminine beauty and cosmetics. They wanted it to appear friendly and approachable, yet clinical and still somewhat medical at the same time. They challenged us to push it towards beauty but not so far that it could be considered toy-like...
