BETC Design

Website

About Us

We are a Paris-based global design agency (a company of the BETC EURO RSCG/Havas Group). We are strategists, designers, architects, semioticians, craftsmen, etc.
We are a tribe of 30 that is organized into three areas of expertise: Strategic Consulting, Creation, and Implementation.

Our major areas of focus are:
Brand & Business Globalization
Brand & Offers Premiumization
Product & Services Innovation
Company Culture Transformation

We desire to create archetypes and icons using a holistic design approach that includes the following elements:
Visual Identity
Packaging
Product
Digital Image
Retail

We design for people and brands using a dual work approach that blends strategy and creation. We have developed an original methodology based on a mix of the Social Sciences (sociology, anthropology, and semiotics) and marketing, in which design is considered to be a language that tells stories and legends through an interweaving of concepts and anecdotes.

www.betcdesign.fr


Clients

  • Evian
  • Peugeot
  • L'Oréal
  • Cointreau
  • Piper Heidsieck
  • Fnac
  • Louis XIII
  • Louis Vuitton
  • Dymo
  • Doro
  • Oddo
  • Macif
  • Orange

Founded

1991


Staff Size

30


Fields

  • Design Management
  • Branding
  • Packaging

Main Office

9 rue d'Abbeville
Paris, 75010
France

Inquiries

Baron Lisa
phone: +33(0)1 56 41 81 11
fax: +33(0)1 56 41 81 15
Website: www.betcdesign.fr lisa.baron@betcdesign.fr


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