About Us

InReality is a customer experience strategy and design firm that helps our clients understand and improve how customers experience their brand. We do this by first identifying the reality gaps which exist between our clients’ brand promises and their customers’ actual experiences and perceptions. We then help clients shrink these gaps through turn-key design, execution and analytics services, which provide measurable and meaningful results and help build strong and enduring relationships between brands and their customers.

Happy customers are the engine that power successful brands. How do you make customers happy? You deliver seamless, meaningful, differentiated experiences and give them the information they need to make intelligent decisions. You respect them at the highest possible levels. That’s what we’re all about. We believe that customer experience is not only the last frontier of differentiation but also the foundation of sustainable business success.

Developing an intentional customer experience strategy is the critical starting point. But a beautiful strategy without well-organized execution is just a beautiful strategy. Well, it’s actually something much less than beautiful. We help clients craft their customer experience strategy, then we put strategy into action, we make it real. We activate it.


  • IDSA, Industrial Designers Society of America
  • CXPA, Customer Experience Professionals of America
  • SDN, Service Design Network


  • Tempur-Pedic
  • Coca-Cola
  • Bridgestone Tire
  • XSensor
  • LP Building Products
  • BeautyRest
  • Danze
  • mr. steam
  • The Home Depot
  • Kids Footlocker



Staff Size




  • Industrial Design
  • Branding
  • Strategic Consulting

Typical Project Budget

Not Specified

Location 1

120 Interstate North Parkway East
Suite 226
Atlanta, GA 30339
United States


Mark Abbas
phone: 770-953-1500

Design Directory


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