Willoughby Design Group


About Us

Willoughby knows retail. We believe that business innovation grounded in design thinking is one of the best ways to generate potent new ideas for products and services that people covet. We design brand experiences that touch the heart as well as the intellect…delightful experiences that satisfy the human need for beauty, purpose and meaning. For over 30 years our clients have told us that we make serious work fun and that we “get” their brands and customers.

From packaging to retail environments we design brand experiences that leave lasting impressions and create brand believers. We thrive on uncovering insights and helping clients bring fresh, inspiring and innovative ideas to the marketplace. Let us take what makes your concept special and make it irresistible.

Services include: Brand Experience Strategy, Brand Identity and Brand Application Design. Our methodology is first to envision and deliver the ‘Whole Brand Experience Strategy’, which becomes the DNA that informs the creation of all the organization’s applications and expressions – environments, customer interactions, products and communications.



DAThis firm is an adopter of the Designers Accord


  • Hershey's
  • EK Success
  • New Leaf Paper
  • Peruvian Connection
  • Organicare
  • SPIN! Neapolitan Pizza
  • Interstate Brands Corp.
  • Wonder Bread
  • Hallmark
  • Lee Jeans
  • Three Dog Bakery
  • Einstein Bros.
  • Kauffman Foundation



Staff Size

11 - 20

Design Directory


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