Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives, helps businesses and organizations stay on track through creative, innovative, affordable and award-winning identity design. Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2006 HOW Design Conference Advisory Council. His book "Identity Crisis!" was released in 2007, and " The Savvy Designer's Guide to Success," was released by HOW Design Books in late 2004. Jeff Fisher LogoMotives has received over 575 regional, national and international design awards for logo and corporate identity efforts. The firm's work is featured in more than 100 publications about logos, the business of graphic design, and small business marketing.