At Habits and Habitats we help companies increase their market value by designing rich, brand experiences for female consumers. And, we base those experiences on scripts that emerge from research that is purpose built to surface women's unmet needs and latent desires.
Our unique ability to connect design with business strategy through a process of "informed creativity" is the method through which spectacular results are achieved.
At the heart of our process is our unique ability to listen differently. Utilizing proprietary tools and techniques, in combination with our vast storehouse of information on all things female, we are able to penetrate the hearts and minds of women consumers, so that product, brand, and service development efforts meet real needs and engender more resonant end user experiences. By unfolding both the direct as well as the tacit needs of key stakeholders, we help companies discover, structure, and then cultivate opportunities for their brands and products that were previously unrecognized.