About Us

PDD designs innovative products, services and experiences. Our talented multi-disciplinary team delivers tangible results that help clients grow.

We’ve been using innovative thinking to create commercial success since 1980. Our impressive breadth of experience spans the medical, consumer, industrial and service sectors and we take inspiration from each to spark innovation in the others. Three key principles – insight, creativity and delivery – underpin everything we do.

All of our thought processes are fuelled by rich insight. Our passion for understanding people and our in-depth knowledge of socio-economic factors, cultures and technology combine to reveal gems of new knowledge; valuable market intelligence that leads to meaningful innovation.

Driven by creativity and collaboration, our inventive thinkers have the expertise and experience across multiple disciplines and industry sectors to generate original ideas grounded in commercial reality.

We remain focused on delivery throughout every project, striving to create a high-quality service with deliverables that engage our customers, align with their business, and enable profitable growth.



  • Best New Product Development UK BCS & Computing Award 2009
  • Gold Design Effectiveness Award DBA 2009
  • iF Product Design Award iF 2009
  • Red Dot Design Award Red Dot 2008
  • Red Dot Design Award Red Dot 2015
  • German Design Award Winner German Design 2016
  • Red Dot Award Winner Red Dot 2016
  • Innovation Awards CES 2017
  • German Design Award Winner German Design Award 2018
  • CES Innovation Award Honorée CES 2017
  • Best Communication System Winner Building Better Healthcare Awards 2017
  • Red Dot Award Winner Red Dot 2018
  • iF Award iF 2019
  • DFA Design For Asia Award Winner DFA Design For Asia 2020
  • Plus X Award Winner Plus X 2020
  • Red Dot Design Award Red Dot 2021
  • HKDA 2021 Award: Product Design HKDA GDA 2021
  • Red Dot Design Award Red Dot 2022
  • Red Dot Design Award Red Dot 2022


  • DBA
  • Institution of Mechanical Engineers
  • IED
  • Chartered Institute of Ergonomics and Human Factors
  • RSA
  • UKAS
DAThis firm is an adopter of the Designers Accord


  • Baxter Healthcare
  • Ford
  • Fujitsu
  • GlaxoSmith Kline
  • Hitachi
  • Kimberly Clark
  • Levi's
  • LG
  • Merck Serono
  • Nestlé
  • Nokia
  • Samsung
  • Sanofi-Aventis
  • Unilever
  • Vodafone
  • Novartis
  • Becton Dickinson
  • Vitalograph



Staff Size


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