Rich Brilliant Willing


About Us

Founded in 2007, Rich Brilliant Willing is an internationally recognized, Manhattan-based multidisciplinary design studio. Theo Richardson, Charles Brill & Alex Williams are Rich Brilliant Willing. Each member has a different point of view; one explicitly loves materiality, another has an unconventional color palette and eye for sculptural form, the third is an inventor bringing spontaneity and theatrical energy to the work. Rich Brilliant Willing was named among the "Top 40" designers by I.D. magazine in January 2009, and named an "Avant Guardian" by Surface magazine in November of the same year. Recent press includes: Wallpaper, FRAME, Surface, Details, Metropolis, World of Interiors and multiple appearances in The New York Times.

What kind of designer is Rich Brilliant Willing? We do more with less. We are as much artists as designers. We employ a gamut of tricks and techniques, from the magical to the scientific to achieve extraordinary results. We design at various scales: products, packaging, installations and spaces.

We prefer this definition of a designer as “one who devises a course of action aimed at changing existing situations into preferred ones.” Our results should always feel magically effortless but behind the scenes here is a laboratory hard at work. We use a process of material & formal logic: observation and analysis, hypothesis paired with experimentation, finally synthesis. Our three principal designers work together as a singular voice. We are only half the conversation, we welcome new client briefs and we look forward to speaking with you.

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