Dana Avrish is a designer who has gained international recognition for cutting-edge design innovation in a variety of design disciplines. What distinguishes her from the vast majority of designers is not only her extraordinary creativity and innovation, but her aptitude for developing designs that are informed by marketing and business strategy considerations.
Dana established D.A. Studio in Israel more than ten years ago. Through D.A. Studio, she has served a broad range of Israeli and European clients. In 2005, Dana Avrish established a branch company: DaCar Design, specializing in automotive design. Through DaCar she designed a prototype for a 4x2 off-road desert buggy vehicle, for which she won a prestigious prize for the design’s conceptual innovation from the Israel Ministry of Commerce. Her design was later featured in a major exhibition at the Tel Aviv Museum of Art, one of the country’s leading art museums. Subsequently, Dana Avrish provided automotive design services to leading international automobile manufactures Volvo and Alfa-Romeo. Her authority as an automotive designer led to her selection to write a regular weekly column on automotive design for The Marker - the automotive section of Ha’Aretz, one of Israel’s leading daily newspapers.
In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to develop for what segments of the market. DA Studio’s service to clients begins with initial strategic and conceptual design, and continues through to the detailed implementation of production. DA Studio’s methodology integrates the essential aspects of esthetics, human factors, technical factors and business factors at every step.