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Lay's Potato Chip Package Design

Lay's Potato Chip Package Design

A solution that says much more
Potatoes are not beautiful things…but they were key to helping consumers understand the simple, natural ingredients that Lay’s potato chips are made with.

As a truly global brand, the design solution had to accommodate a variety of localized brand names, languages and flavors. The new design was extended to more than 25 countries around the world, increasing sales by double digits.



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