Kimberly-Clark knows that life with a baby can be full of challenges, especially when it comes to being out and about. They are always looking for ways to provide moms with innovative, streamlined solutions, and they went to work to redesign the Huggies Wet/Dry Wipes case. Instead of the existing hard plastic case, the product now comes in a flexible, convenient pouch with on-trend graphics that can easily fit in a crowded diaper bag. It’s reusable, too, with a zipper for efficiently reloading wipes. The flip-top lid makes dispensing a breeze, and the buttoned wrist strap means the pouch can be fastened to strollers, shopping carts, car headrests—wherever it’s most convenient.