Product council


About Us

Product council is an award-winning, industrial design innovation firm based in Chicago. Since 1994, they have been helping companies grow by identifying new ways to serve and support people utilizing strategic design principals, whereas the latent needs, behaviors, and desires of consumers are identified to create new products, brands, and the interactive experiences that embody them. The goal is to create meaningful solutions that differentiate in the marketplace and achieve business success.

Product council is led by design veterans Greg Foster and Robert Sheldon who lead a team of expert researchers, industrial designers, and engineers whose collaboration consistently bring focus to the challenges of innovation.

To date, the firm has worked with over 170 companies that range from entrepreneurial start-ups to fortune 500 leaders, and have designed over 1000 products in the medical / healthcare, industrial and consumer markets.

Specialties Include: Product Design, Brand Strategy, Design Research, User Interface Design, Model Making, and Engineering

Industrial Design
Human Factors + Ergonomics
Mechanical Engineering
Electrical Engineering
Manufacturing Support

Product council


  • Good Design Award The Chicago Athenaeum 2018
  • Spark Award Spark 2017
  • IDEA Award IDSA 2017
  • Design Innovation Awards CES 2007
  • Medical Design Excellence MedTech 2011
  • Spark Award Spark 2010
  • Good Design Chicago Athenaeum 2010
  • IDEA Award Silver IDSA 2010


  • #IDSA
DAThis firm is an adopter of the Designers Accord



Staff Size


Product council


  • Industrial Design
  • Design Management
  • Engineering

Typical Project Budget

$25,000 - $50,000

Main Office

346 N Justine St Suite 600
Chicago, IL 60607
United States


Robert W Sheldon
phone: 312.997.2388
fax: 312.997.2148

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