Concept / Packaging / Strategy
M-Industry is part of the Swiss Migros Group based in Switzerland and is the largest retail company in that country.
They are continually expanding their business world wide and exports quality Swiss products to around 50 countries.
Looking to better understand the American cracker business, they asked Designants to help develop packaging concepts based on research to develop in that market.
We created a series of packaging concepts and strategies to help break into existing markets and demographics based on consumer lifestyles and emerging social trends.