PILOTFISH Amsterdam | Berlin | Munich | Taipei


About Us

Pilotfish is a strategic design and innovation consultancy transforming complex electronic technologies into meaningful and desirable user experiences. Our work builds bridges between people and technology, touching on every aspect of their lives.

We humanise technology and we deliver it!

Our solutions range from Interactive Installations and Apptronics to fully developed Concept-to-Market products delivered to the client’s door. Whether it’s bringing your concepts into reality through visionary prototypes that breathe life into the company road-map, or delivering interactive installations that allow customers to experience first-hand the unique properties of otherwise intangible products and technologies, we assemble the right team to deliver tailor-made solutions that meet your objectives.

To achieve this we take an integrated design approach which focuses on the experience brought to the user. By integrating hardware, interaction and interface design throughout the entire development process, we make sure the desired experience remains uncompromised and creates a clear added value for both our clients and their users.

Founded by Harm Hogenbirk and Marc Nagel in 2000, Pilotfish has grown to a multinational team of over 40 researchers, designers, engineers, and manufacturing experts. Our work is regularly acknowledged for its design excellence by independent international juries.



  • iF 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012 International Forum Design Hannover 2012
  • red dot 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2012, 2014 red dot 2014
  • IDEA Silver IDSA 2011
  • IDEA Finalist IDSA 2012
  • GOOD DESIGN Award 2009, 2010, 2011, 2013 The Chicago Athenaeum 2013
  • German Design Award Nominee 2006, 2007, 2008, 2009, 2010, 2011, 2013 German Design Council 2013
  • Taiwan Excellence Silver Award Taiwan Excellence Award 2014


  • iF Industrie Forum Design e.V.
  • GUPA - German Usability Professionals' Association
  • VDID - Association of German Industrial Designers
  • BNO - Association of Dutch Designers
  • TDC - Taiwan Design Center
  • CSID - Chinese Society of Interior Designers
  • The European Centre for Architecture, Art, Design and Urban Studies


  • Acer, Asus, Avaya, Balda Medical, Bayer Material Science, Biotronik, BMW, Bosch, B/S/H, Dell, Ganshorn, Hansaton, Heineken, Honeywell, Industrial Technology Research Institute Taiwan (ITRI), Logitech, MINI, Kia, Munich Airport, Native Instruments, Pulsion, Samsung, Siemens, Unitech, wehkamp



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