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DNO Branding

Client: DNO


DNO, a subsidiary of DADI, is an emerging tech startup. At the core of the company is a highly sophisticated edge computing service. Our aim was to create a strong brand language which also pays homage to the capabilities of the company. Due to this the brand identity has been created using symbols regularly found within coding, specifically JavaScript. The letter forms and spacing within the logo were proportioned using the golden ratio.

We have used classic typefaces and a clear, bold colour pallet which complements DNO’s passionate, decisive and market-disrupting attitude. Along with business cards, letterheads and corporate stationary, we also created comprehensive brand guidelines. This document captures; logo use, typography use, colour pallets and general rules for ensuring a clear and consistent brand message.



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