GoBout store many different liquids (shampoo, toothpaste, lotion, conditioner, etc.) in one simple container. With a carrying case and deodorant add-on, this product simplifies and de-clutters the mobile toiletry experience. The target audience is minimalists, (particularly hikers and travelers) who don't want to lug around a bulky, disorganized bag.
For more information, see the Kickstart project: