STUDIO BACKS San Francisco


About Us

Founded in 2001 by Jochen Backs, formerly of IDEO and Design Continuum, this San Francisco based product design firm is helping companies achieve competitive advantage through product innovation.
STUDIO BACKS delivers great product design and experiences in the consumer, computer, packaging, medical and houseware industries. We work on projects ranging from monitors to cameras to packaging for clients such as Samsung, Logitech to Vaska. With a creative process that integrates industrial design and strategic thinking we create fresh, lifestyle-centered, long lasting solutions for our clients.
STUDIO BACKS is driven by user centered design methods to create innovative, intuitive and easy to use products for its clients.
Project work ranges from consumer product to commercial, from medical to furniture, from food to beverage packaging.


  • Samsung Electronics
  • bCODE
  • Ceiva Logic
  • Bittel Telephony
  • Logitech
  • Vaska
  • fREAL!
  • Macroflux
  • Boston Scientific
  • Medtronic
  • St. Jude Medical
  • ParkPod
  • The Northface
  • Craftsman
  • TiVo
  • Steelcase
  • Fluidmaster
  • Scott Lab
  • Grace Clinic
  • Ethicon Endo-Surgery
  • Pepsi
  • P&G
  • HannSpree
  • Landor
  • tomorrow partners
  • D2M
  • frog
  • IDEO



Staff Size


STUDIO BACKS San Francisco


  • Industrial Design
  • Packaging

Main Office

524 Washington Street
San Francisco, CA 94111
United States


Jochen Backs
phone: (415) 956-3515
fax: (415) 956-3196

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